SMB Owners In The Communication Age
I have been in the training industry for quite a while and I have received many requests for information on the Dale Carnegie Course, and a lot more requests for help.
People in businesses, especially small businesses, want to know how they can be better presenters, better sales people, better leaders and at the very core, be better people builders. They want to work effectively with their peers and lead the people that look to them for guidance and mentorship.
There I was, sitting across the table from a potential customer and I was desperately trying to sell him on the Dale Carnegie Course. I had talked to a number of his colleagues, exchanged several emails with him, and had talked with him several times on the phone.
Now, I finally had the opportunity to sit down with him face to face. This was my shot. Just one problem – he wasn’t engaged. He was hearing the sounds that were coming out of my mouth, but mentally he was on a tropical vacation. And I couldn’t get him back.
Back when I was starting my Dale Carnegie journey, the rules for achieving success were clearly identified and taught by some of the greatest trainers in the country. Trainers like Denis Waitley, Zig Ziglar, Tom Hopkins, Tony Robbins, and Brian Tracy. If you were going to spend some windshield time between sales calls, these were the guys you listened to. They had all the various formulas for obtaining success and they always started with basic goal setting.
A Dale Carnegie Primer on Developing Your Memory
An essential part of any communication process is preparing your information so you can deliver it easily and your audience can assimilate and recall it effortlessly. If your audience can access and use your information, they can quickly turn that information into usable knowledge and you will be their hero.
“This year I’ll get a better job!”
“I’m going to be my own boss!”
“I’m ready to spend more time with family and friends!”
We start out with such excitement, enthusiasm, and confidence! But as excited and confident as we are it’s not long before our Inner Critic rears its ugly voice!
In my blog post, Three Attributes I’ve Seen In Successful People, I shared what knew to be the common traits successful people shared. It was after I posted my article that I found myself reflecting on the name, Jim Rohn, a highly successful American and author of An Inspired Life.