There I was, sitting across the table from a potential customer and I was desperately trying to sell him on the Dale Carnegie Course. I had talked to a number of his colleagues, exchanged several emails with him, and had talked with him several times on the phone.
Now, I finally had the opportunity to sit down with him face to face. This was my shot. Just one problem – he wasn’t engaged. He was hearing the sounds that were coming out of my mouth, but mentally he was on a tropical vacation. And I couldn’t get him back.